Multiple Storefronts
Multiple storefronts allowing you to sell under more than one brand
WebShop allows you to sell and promote your products through multiple storefronts. Two of the most commonly used methods are through rebranding and RSS/XML feeds.
RSS/XML Feeds
RSS feeds are a method of distributing links to content in your web site that you'd like others to use. In other words, it's a mechanism to promote your products and content within another website. RSS allows people to add links to your products within their own web pages with little or no maintenance. See Froogle feed and Google site map submission.
Multiple storefronts
With WebShop it is possible to generate multiple storefronts so that you can market your products under more than one brand to different audiences.
For example, if you are selling power tools you may wish to target car mechanics and home DIY users independently.